Programs at The Commons

Will It Fly

In this 1.5-hour evening workshop, you’ll learn how to test your business idea(s) using a simple ten-step evaluation process.

What to Expect

By the end of this class you’ll be better able to predict whether your business will succeed, how long it will take to reach breakeven, how much you’ll be able to pay yourself, and how you can improve your overall chances for success!


Topic 1:

Target Market: what are you selling, who are you selling it to, what’s the size of your target market, what’s going on in the industry


Topic 2:

Marketing Plan: how will you reach your target market, what types of marketing will you use, ROI/effectiveness


Topic 3:

Competition: how do you stack up against 3 of your competitors in 5 primary categories


Topic 4:

Startup Costs:  how much money will it take to start the business, where will the funds come from, how will your cash flow, when will you reach breakeven


Topic 5:

Earning Potential: how much will you have to produce and sell to make the salary you’d like


Topic 6:

Income Stream: referrals, reorders, residuals, passive income, contracts, scalability


Topic 7:

Good Fit: do you have the passion, experience, expertise and management skills to run this type of business


Topic 8:

Timing: market timing and personal timing


Topic 9:

Risk Level: how much legal risk, financial risk, competitive risk, and personal risk are involved


Topic 10:

Exit Strategy: will you be able to sell the business when you’re ready to quit or retire


Those who have an idea for a business or are in the very early stages.

Certified Facilitator 

Jennifer Croft

Self-employed since the age of twenty, Jennifer Croft, owner of 5 Minute Classes, has successfully started and run seven small businesses. Through her teaching and one-on-one consulting, she has helped more than 3,000 people start and run their own businesses.

Program Cost


Upcoming Sessions


Thursday, April 22

11:00 am – 12:30 pm | Register Here


Tuesday, July 20

6:30 – 8:00 pm | Registration open 4/23


Drop-in sessions are open to the public. See calendar above to register through the event.

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1245 Champa Street
Denver, CO 80204

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The Commons on Champa is a 501(c)3 Managed & Operated by the Downtown Denver Partnership.